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U.S. MARKET LAUNCH GREENFIELD TERRITORY
BUILD
Dec 2025 – Jul 2026
Situation: Selected as the growth launch strategist for an international animal nutrition manufacturer entering the U.S. market with no existing sales infrastructure, brand recognition, marketing, customers, or commercial processes.
Key Results: Built the Texas/Oklahoma territory from the ground up.
Developed a pipeline of more than 300 qualified prospects. Acquired 61 active billing customers within six months. Negotiated a strategic distribution partnership expanding market reach to 20 states and 3,000+ customers. Managed the complete sales cycle from prospecting through account management.
Outcome: Established the company's first U.S. commercial footprint and accelerated market expansion well beyond the original launch plan through strategic partnerships and disciplined territory development.
EMBEDDED WORKFORCE MANAGEMENT & CRISIS REDEPLOYMENT
Apr 2022 – Nov 2023
Situation: Partnered with a manufacturing client during a period of rapid growth that expanded from three employees to a fully embedded onsite contingent workforce. As production increased, the organization faced recurring equipment failures, recycled material shortages, and operational instability while preparing for an IPO and eventual acquisition.
Key Results: Built and managed the client's embedded onsite HR function, overseeing recruiting, onboarding, orientation, safety, attendance, and workforce performance. Scaled the contingent workforce to support production growth while maintaining workforce stability through operational disruptions. Designed attendance and safety incentive programs that improved employee engagement and workforce continuity. Redeployed 50+ employees within 24 hours following an unexpected client-directed layoff, with zero loss of pay, hours, or employment. Supported workforce continuity during IPO preparation and subsequent acquisition.
Outcome: Maintained workforce stability through significant operational disruption while protecting both the client and workforce from productivity losses. Demonstrated the ability to lead crisis workforce management under extreme time constraints without sacrificing employee retention or operational continuity.
POST-ACQUISITION HR INFRASTRUCTURE INTEGRATION
Jul 2021 – Jan 2022
Situation: Following a private equity acquisition, a 40-year-old manufacturing company required HR standardization across seven locations in the United States and Mexico. Legacy hiring processes, inconsistent policies, and high turnover limited the organization's ability to scale.
Key Results: Standardized HR policies, compliance practices, and hiring processes across a seven-site manufacturing operation.
Rebuilt the talent acquisition process through digital recruiting, social sourcing, candidate prescreening, and modern onboarding.
Introduced supervisor accountability and digital leadership training to improve new hire retention. Managed employee relations, compliance, payroll coordination, workers' compensation, benefits, leave administration, and compensation recommendations for the flagship manufacturing facility. Conducted compliance audits and partnered with payroll to improve timekeeping accuracy and workforce administration.
Outcome: Strengthened HR infrastructure across the organization, significantly reduced turnover, improved hiring quality, and enhanced operational consistency while supporting post-acquisition integration and long-term workforce scalability.
OPERATIONAL TURNAROUND
& PROCESS REDESIGN
Feb 2018 – Jul 2021
Situation Inherited an underperforming staffing territory experiencing declining gross sales, client relationships, inefficient recruiting, recent internal turnover; sales processes, and production levels significantly below organizational benchmarks.
Key Results: Redesigned recruiting, sales, and operational workflows to eliminate bottlenecks and improve execution. Increased weekly production to more than 6,000 billable hours, delivering triple-digit year-over-year growth. Grew annual territory revenue with triple digit increase consistently over three years. Expanded operations to support three production facilities while capturing approximately 90% of a key client's contingent workforce. Rebuilt strategic client relationships that positioned the branch for sustained long-term growth.
Outcome: Transformed the territory into one of the organization's highest-performing operations, setting company records across revenue, production, client growth, and employee placement while establishing a scalable operating model for continued success.